Week 8: Progress

This week we had modified our market. After pitching in class, we realized our customer base was too broad and figuring out how we would scale and price our product would be difficult. We honed in on our TAM, SAM, and SOM. Our TAM has shifted from the California population to number of homes, making calculations a lot easier since its based on units as opposed to the number of people per household. We then were able to conclude that we would address 10% of the new homes in California. This allowed us to figure out all the financials for our technology.